How to Start a Blog on Wix and Get Your First Posts Found
Adding a blog to a Wix site takes minutes. Getting it found takes a plan. Seven steps from setup to your first indexed posts.
AI Blog Autopilot Team4 min readThe short answer
- Add the free Wix Blog app to your site, set a handful of categories and connect a custom domain before you publish.
- Plan your first ten topics from real searches, not from what you feel like writing about.
- Publish on fixed days, link posts to each other and connect Google Search Console so your posts get indexed.
Adding a blog to a Wix site is a matter of minutes. The harder part comes after: most new blogs get three enthusiastic posts, no visitors and then silence. The difference between those and the blogs that bring in customers is rarely design or talent. It is a plan.
These seven steps take you from setup to posts that Google can find.
1. Add the Wix Blog app
Wix Blog is a free app. Add it from the Wix editor or the Wix App Market, and Wix creates two things for you: a blog page that lists your posts, and a post page that sets the layout for every article. Both take over the fonts and colors of your site.
Add the blog to your site menu so visitors and search engines can reach it from every page.
2. Use your own domain
A blog on a free wixsite.com address can be indexed, but a business blog belongs on your own domain. It looks trustworthy, and every post you publish strengthens the domain your business actually uses. If your site is already on a custom domain, the blog is automatically part of it.
3. Set up a few clear categories
Categories help readers browse and help Google understand what your blog is about. Start with three to five that mirror what you offer, for example “Windows”, “Doors” and “Energy saving” for a window company. Avoid a category for every post, and skip tags until you have a real use for them.
4. Plan your first ten topics
This is the step that decides everything. Do not start with “what should I write about?”. Start with “what do my customers search for?”.
- Write down the questions customers ask before they buy.
- Check each one in a keyword tool for monthly searches.
- Prefer specific questions with modest competition over broad terms. “Window replacement cost” is winnable. “Windows” is not.
- Put the topics in order: best chance to rank first.
How to judge the chance is covered in keyword difficulty explained.
5. Write posts that answer the search
For each post:
- Answer first. Give the answer in the opening paragraph, then explain.
- Use clear headings. Phrase them the way people ask.
- Be specific. Use your own experience, numbers and examples. That is what a competitor or a generic AI text does not have.
- End with a next step. Link to the service or product page that fits the topic.
Aim for the length the topic needs. For most questions that is 1,000 to 2,000 words.
6. Fill in the SEO settings for every post
Each Wix blog post has SEO settings. Three fields matter most:
| Field | What to enter |
|---|---|
| SEO title | The search term plus a clear promise, under about 60 characters |
| Meta description | One or two sentences on what the reader learns, about 150 characters |
| URL slug | Short and readable, for example window-replacement-cost |
Also give your images descriptive alt text. The full list is in our Wix blog SEO checklist.
7. Launch, connect Search Console and keep a rhythm
Launch with three to five posts so the blog does not look empty and posts can link to each other. Then:
- Connect Google Search Console. Wix has a built-in connection in its SEO tools. It gets your site verified and lets you see which searches bring visitors.
- Publish on fixed days. One post a week is a good rhythm for most small businesses. More on that in how often you should blog.
- Link new posts from old ones. Every time you publish, add a link to the new post in one older post.
- Be patient. Search traffic usually starts after a few months. See how long a post takes to rank.
AI Blog Autopilot builds your topic plan from search data, writes each post in your voice, sets the SEO fields and publishes on your schedule. Your first post is ready before you pay.
See how it worksCommon mistakes with a new Wix blog
Starting with company news. “We have a new website” is not something anyone searches for. Lead with posts that answer customer questions.
Publishing everything in the first week. Ten posts at once and then nothing for months tells Google the blog is abandoned. Spread them out.
Skipping the SEO fields. Without a written title and description, Google guesses, and searchers see a result that does not invite a click.
Using AI without checking. AI can speed up writing a lot, but unchecked text with invented facts hurts more than it helps. What to watch for is in AI blog writers for Wix.
A blog is one of the few marketing channels that keeps paying back: a post you publish this month can bring visitors for years. Set it up properly once, pick topics with care and keep the rhythm.
Frequently asked questions
Is the Wix blog free?
Yes. Wix Blog is a free app you can add to any Wix site, including sites on the free plan. For a business blog you should use a paid Wix plan with your own domain, because a custom domain builds trust with readers and search engines.
Can I add a blog to an existing Wix website?
Yes. You add the Wix Blog app from the editor or the Wix App Market. It creates a blog page and a post page in the design of your site, and you can add the blog to your menu.
How many posts should I have before launching a blog?
Three to five solid posts are enough to launch. That gives visitors something to read and lets your posts link to each other. Then keep publishing on a fixed schedule.
How do I get traffic to a new Wix blog?
Write about topics people search for, set title and meta description for each post, link posts to each other and to your service pages, connect Google Search Console and publish regularly. Search traffic typically starts after a few months and grows from there.
AI Blog Autopilot picks topics by search demand and difficulty, writes in your voice, checks every fact and publishes on your schedule. Your first post is ready before you pay.
Get it on the Wix App MarketSources and further reading